Feature Ideas

Posters placed in churches, local businesses, and partner locations can drive local awareness, spark curiosity, and invite community-level business leaders to explore MSBN — especially in places where digital outreach may not reach. Benefits: Extends awareness into physical community spacesEngages a broader, more diverse audienceInvites grassroots-level participation and interest Key Actions to Complete This Step: Write concise, action-oriented poster copy: what MSBN is, why it matters, and how to joinTranslate into German with cultural and tonal sensitivityDesign eye-catching poster format (A3 or A2) with scannable QR codeDistribute PDF versions to partner churches and agenciesPrint and deliver posters for physical display in high-visibility locations

Dedicated brochures specifically aligned with the German-speaking culture of Switzerland provide a tangible, portable entry point for companies and contacts who prefer to read and reflect offline. Bilingual content broadens reach and ensures accessibility across the DACH region. Benefits: Enables direct distribution during events and meetingsReinforces credibility and clarity of MSBN offeringSupports both German- and English-speaking stakeholders Key Actions to Complete This Step: Draft brochure content: value proposition, impact stats, partner benefits, contact detailsTranslate content into German with professional tone and donor-appropriate languageWork with designer to layout the brochure for print + digital formatsPrint initial batch for pilot outreach, events, and partner meetingsUpload digital version to the MSBN resource library and sales room

A branded exhibition counter gives MSBN a dedicated, eye-catching physical presence at expos, networking events, and church gatherings — creating a space for interaction, information, and storytelling. Benefits: Increases approachability and professional presentationServes as a mobile touchpoint for MSBN materialsReinforces credibility and brand perception Key Actions to Complete This Step: Choose format and dimensions (foldable, lightweight, storage-friendly)Design branded wrap with Mercy Ships visuals + MSBN messagingInclude space for QR code, brochures, and lead capture toolsOrder and assemble test version before first public use

A high-quality Spannrahmen creates immediate visual recognition at events, conferences, and meetings. It reinforces the MSBN brand and visually connects your corporate network to the Mercy Ships mission. Benefits: Professional, mobile branding presenceConsistent visual identity across eventsStronger visibility in photos and press materials Key Actions to Complete This Step: Define visual concept (slogan, imagery, colors) in line with MSBN brandingWork with designer or agency to create final artwork (print-ready, scalable format)Order high-quality, portable Spannrahmen suited for indoor/outdoor eventsTest and photograph setup for event kit checklist and visual documentation

Testing LinkedIn growth strategies with a small group of BETA testers allows us to validate what works, gather real-time feedback, and refine tools like personalized invite links, the newsletter follow-first hack, and storytelling formats — before rolling them out to a wider audience. Benefits: Real-world validation of LinkedIn outreach strategiesImmediate feedback to refine templates and approachesIncreased visibility for MSBN via coordinated pilot activityBuilds early advocates and momentum within your network Key Actions to Complete This Step: Invite selected BETA testers (business allies, engaged donors, or colleagues) to join the session Demonstrate key LinkedIn strategies, including: The “Newsletter Follow-First” hackPersonalized invitation links (e.g., via role.so or landing pages)Optimized headline & featured section strategiesSimple storytelling formats for impact posts Provide swipe files or templates for posts, DMs, and connection requests Assign light testing tasks, e.g., publish 1 LinkedIn post or invite 5 contacts using your methods Collect structured feedback via short form or group discussion Track visibility metrics (newsletter follows, post engagement, profile views) to measure impact

→ Ensure sustainability & officially establish the network SEPTEMBER - DEZEMBER 2026: • Large public event or gala to attract new partners • Introduce an award category for CSR engagement • Publish an annual impact report • Secure long-term anchor partners or foundations • Host a strategic workshop for 2027+

→ Deepen value for members and strengthen cooperation MAI - AUGUST 2026: • Exclusive event with a shipyard visit or Mercy Ships crew • Develop a matching format (e.g., “Business 4 Good” speed networking) • Create customizable marketing materials for members • Publish a case study with a pilot company • Prepare media partnerships

→ Scale and expand with structured efforts JANUAR - APRIL 2026: • Onboard more members (goal: 10–15 active companies) • Launch a CSR campaign with a startup or SME • Start a member newsletter • Build a partner database and CRM system • Share the first key metrics (e.g., “Impact Meter” for surgeries funded)

→ First tangible actions & events for positioning SEPTEMBER - DEZEMBER 2025: • Host 1–2 business lunches in Zurich & Central Switzerland • Official launch of the pilot membership (with visible benefits) • LinkedIn campaign introducing the first partners • Share the first success story (e.g., “Company X enables surgery”) • Identify and activate internal door-openers (e.g., DPO, Board, Rotary)

Reporting is crucial to show the real results of their involvement — turning one-time gifts into lasting engagement. Benefits: • Shows accountability • Encourages ongoing or increased support • Can be shared internally or publicly by partners Key Actions: • Design branded 2-page PDF report template • Include lives impacted, surgeries supported, MSBN highlights • Send to each member quarterly • Offer co-branded version for their internal communication

An in-person event builds relational momentum, creates trust with early adopters, and adds visibility to the MSBN launch. It’s a powerful catalyst for word-of-mouth engagement, real-time feedback, and future signups. Benefits: • Builds credibility and trust with founding members • Provides valuable insights and feedback for refinement • Creates content for PR, LinkedIn, and future partner outreach Key Actions to Complete This Step: Plan a small, high-impact event in the Greater Zurich area (e.g., breakfast, lunch, or CEO roundtable) Invite 10–15 carefully selected prospects and early partners for a curated networking atmosphere Prepare a concise impact presentation, include stories and vision for the MSBN Facilitate open dialogue to gather feedback and foster shared ownership Capture professional photos and short video clips to use in future communications and member showcases

A structured pipeline avoids manual tracking, enables timely follow-ups, and ensures no opportunity is lost. Benefits: Efficient, centralized lead tracking and ownershipTimely follow-ups and engagement via automationFull visibility into pipeline health and conversion ratesScalable process for long-term MSBN growth Key Actions to Complete This Step: Set up lead lifecycle stages in HubSpot: Cold → Warm → Joined → Activated → Advocate Create and apply tags/fields for: Lead source (e.g., website, LinkedIn, referral) Industry type, company size Interest category (CSR, sponsorship, engagement) Assigned contact owner Connect email sequences and newsletter sign-up forms via HubSpot workflows Set up task automation for timely reminders, follow-ups, and engagement milestones Log all interactions and link to campaign response metrics (open rates, clicks, meeting scheduled, etc.) Use HubSpot Reports to monitor performance, track conversion rates, and report results to leadership Sync .ch calendar with HubSpot for seamless meeting scheduling and availability 🔒 Blockers / Dependencies: Need a refresher session on how HubSpot is currently set up and used within Mercy Ships, to understand the ecosystem and avoid misalignment.Clarification required on existing feature restrictions, as I’ve received contradictory information and it’s unclear why we’re paying for tools we’re not supposed to use. Full admin access in HubSpot required for pipeline setup, workflow creation, and CRM customizationMercy Ships .ch email must be allowed in HubSpot account to enable calendar sync and proper meeting booking (currently only possible with .org)Access must be granted by Corinne — current setup limits functionality and slows down implementation